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How did Samsung become so dominant in Android?

How did Samsung become the dominant player in Android? Was it simply by having such a huge range of phones?

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3 comments

mrew42  May. 21, 2013 at 11:45

I think it's down to the fact that they also make most of the components in their phones, they often release technologically advanced phones before anyone else, or just simply 'better'.
That an the range of devices right from super budget to super expensive top-of-the-range and everything inbetween.

JanSt / MOD  May. 21, 2013 at 15:32

range of devices right from super budget to super expensive top-of-the-range and everything inbetween.
Yes, I think that is an important factor: get the brandname and logo into the shops, even when the low-end Galaxies bear no resemblance to the big guys. For network stores it's convenient to have a range they can push to as many customers as possible... Also: Samsung are fairly good at getting new devices onto the shelves quickly after the launch.
HTC with the ONE now showed how it's not done. Nokia and many others also struggled.

On the geekier side: Samsung's Galaxy range is easy to root, easy to sim-unlock - that brings a lot of positive feedback into the mainstream from reviewers, modders and bloggers.

Sony Ericsson/Sony, LG and others have often been tardy with firmware updates.
Sony's devices in particular were often a good year behind in terms of hardware specs.

All the also-runners: who knows exactly??? I live in Ireland - no network here has offered a high-end LG in years!!! Why? That's for LG to ask. Acer have had some decent budget devices, but often they are released (ie buyable) a full year after the so-called launch...

And so on...

matt101101 / MOD  May. 21, 2013 at 19:28

To sum it up on one sentence:

Marketing, pricing and a range of models covering every price point (all with recognisable "Samsung" designs).

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