Time was, every analyst and his gran was out to convince the world at large that Apple was in an irrecoverable tailspin, though 31.2 million iPhones sold in Q2 and $6.9 billion profits doesn’t exactly scream Nokia-style emergency to me.
Now, thanks to a worse-than-expected Q2, the Doom Machine is firmly pointed in Samsung’s direction, and we’re told that they’re planning an emergency meeting of sorts with 400 investors and analysts – the first of its kind for eight years.
That’s the word over on Reuters, which suggests that the meeting has been called in order to “fight a gnawing suspicion that [Samsung’s] heyday may have come and gone”.
An anonymous Samsung exec purrs reassuringly: "It's been a while since we last communicated our longer-term business plan, and this year's event is largely aimed at discussing our latest strategy and vision for 2020.”
The problem is, see, Samsung relies on its mobile division for around two-thirds of its profit, and sales of the Samsung Galaxy S4 have seemingly hit a wall.
Looking at the bigger picture, with the global economy still in turmoil and what have you, fewer people have £500 lying around to invest in the next must-have device.
Worse still, those cheeky Chinese manufacturers are on the warpath with their wallet-friendly wares, which spells shrinking margins for the current big players.
In recent years, Samsung has looked around for other money-filled avenues, including solar cells and medical equipment, though they’ve yet to pay off.