Samsung extends its market share lead over Apple, but does it really matter?

Samsung extends its market share lead over Apple, but does it really matter?We’re currently drowning in end-of-year stats for space year 2013AD, but that’s just the way we like it, baby.

We’ve already jawed about Apple and Samsung’s respective profits, and now a report on 2013 smartphone shipments suggests the South Koreans have extended their lead over the Californians. But should Tim Cook be worried? Nah, not really.

In 2012, Strategy Analytics reckons Samsung shipped 213 million smartphones while Apple moved 135.8 million, accounting for 30.4% and 19.4% of all shipments respectively.

One year on, Samsung filled containers with 319.8 million units while Apple shoveled 153.4 million; that’s 32.3% and 15.5% respectively.

Clearly Apple’s smartphone market share is down a few points, but it actually moved more units in 2013 than it did in 2012.

And let’s not forget that Samsung’s shipments aren’t entirely comprised of high-end phones. Far from it. The South Koreans offer handsets at a multitude of price points, while Apple’s focus is on premium products.

Apple could quite easily increase its market share by producing a more affordable iPhone, and was tipped to do so with the iPhone 5c, but that’s not what it’s about.

Samsung naysayers might also point out that the Samsung Galaxy S4 didn't sell as well as expected, hence the imminent launch of the Samsung Galaxy S5.

My point? Samsung and Apple are both doing pretty well, and market share doesn’t count for much. That’s evidenced in app sales, where App Store revenue continues to dwarf that of Google Play, despite Android's outrageously dominant market share.

Anyway! Rounding off the top five smartphone players, we have Huawei, LG and Lenovo. Viva le China!

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4 comments

Pondlife  Jan. 28, 2014 at 16:05

Down a few points?? The 4.4% they lost would have got them on previous years top 5. So significant drop.
Nokia still nowhere to be seen too, despite almost giving the 520 away at times....
(That 4.4% also more than Nokia managed it seems)

corgi74  Jan. 28, 2014 at 17:00

319.8 million phones!
Mind you that's only about 10 of each Galaxy model.

Amin  Jan. 29, 2014 at 06:00

True, some samsungs might be at lower price points.

But the western markets are very saturated, the next big growth area's are the developing world, somewhere samsung already dominates.

And if brand loyalty prevails, samsung will be the Mobile phone boss for years and years to come!

Pondlife  Jan. 29, 2014 at 15:34

Or go back what 4 years....
Nokia dominates, if brand loyalty prevails they will be mobile phone boss for years and years

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