I’ve never really understood this mobile advertising nonsense. I can count on approximately zero hands the number of times I’ve bought or installed something as a result of an advertisement. Or have I? Wait a minute…
In any case, Samsung reckons there’s a few bucks to be made, and as such it’s beavering away on its own mobile ad platform.
The news comes via The Wall Street Journal, and we’ve got quotes from OpenX Technology, so it sounds like it’s pretty much a go-er.
Tim Cadogan, OpenX’s chief exec, roared: “This is the first time any device manufacturer has entered the ad tech space in this way. It is becoming very clear to the principals in the mobile space that advertising is going to be a very important part of the revenue mix.”
Advertisers will reportedly be able to purchase space from Samsung and app developers, though pricing is a mystery at this early stage.
We recently heard that Google is raking it in through Android ads, and is on course to make – wait for it - $2.5 billion a year. Cripes.