Samsung eyes a slice of mobile ads

Samsung eyes a slice of mobile adsI’ve never really understood this mobile advertising nonsense. I can count on approximately zero hands the number of times I’ve bought or installed something as a result of an advertisement. Or have I? Wait a minute…

In any case, Samsung reckons there’s a few bucks to be made, and as such it’s beavering away on its own mobile ad platform.

The news comes via The Wall Street Journal, and we’ve got quotes from OpenX Technology, so it sounds like it’s pretty much a go-er.

Tim Cadogan, OpenX’s chief exec, roared: “This is the first time any device manufacturer has entered the ad tech space in this way. It is becoming very clear to the principals in the mobile space that advertising is going to be a very important part of the revenue mix.”

Advertisers will reportedly be able to purchase space from Samsung and app developers, though pricing is a mystery at this early stage.

We recently heard that Google is raking it in through Android ads, and is on course to make – wait for it - $2.5 billion a year. Cripes.

Read more about: Android

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matt101101 / MOD  Apr. 5, 2012 at 16:03

I wonder how long it'll be before Google decide to stop such practices using their Android OS? I'd guess as soon as (or should that be if) Samsung manage to hurt Google's profit margin.

Pondlife  Apr. 5, 2012 at 16:26

Don't know I'd presume the other app stores could be hitting it, especially Amazon one in US and that doesn't seem to phase them

matt101101 / MOD  Apr. 5, 2012 at 16:40

But Google rely on ads for their money, they don't rely on App stores.

Pondlife  Apr. 5, 2012 at 17:02

190m phones 2.5bn revenue, that's only $13/phone? Mind you as they don't have to make them..

jmarcelino  Apr. 5, 2012 at 20:07

It's worse than that, the 2.5 billion figure is advertising revenues across the whole mobile range, ie Android, iOS, Blackberry...


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