I'm sure I'm not imagining it: round about this time yesterday I was writing about a new Samsung Galaxy smartphone – the Galaxy Ace Plus I think it was.
And here we are 24 hours later talking about... yep, another new Samsung Galaxy smartphone. This one, though, is a more upmarket offering going by the name of the Galaxy M.
It's a confusing old world, Samsung's Android-powered smartphone lineup these days, but fortunately we have the Korean brand's naming convention cheat-sheet from back in August to help us out.
The M line, we're told, stands for Magical, and represents “high-performance models at an economic price-point”. That sounds pretty funky on paper, we have to say, and doesn't leave us expecting a phone with just a 3-megapixel camera.
To be fair, we are doing the Galaxy M a bit of an injustice by homing right in on its weakest point – no doubt the bit that helps it achieve that “economic price-point” – and the rest is unquestionably more respectable, if not quite “high performance”.
Leading the way is a 4in Super AMOLED touchscreen, and there's a built-in TV tuner in the Korean version too, while in the engine room we have a 1GHz single-core processor – just like we had last night in the Galaxy Ace Plus, as it happens – backed up by 4GB of storage and, as expected, Android 2.3 Gingerbread.
It's a slightly confusing specification, with most other facets of this latest Galaxy contender having seemingly been sacrificed to deliver a big Super AMOLED display at a more affordable price.
And even on that front the jury's very much out. Engadget claims the Galaxy M is launching in Korea for the equivalent of around $500, or £320, a figure that will no doubt be higher when (or if) it actually does land in the UK.