Say hello to the Samsung Galaxy Alpha, the metal-bodied addition to the Galaxy smartphone range that Samsung is calling “the evolution of Galaxy design”.
And that's fine with us if it means getting away from the proudly plastic approach that has become increasingly hard to justify on high end handsets such as the Galaxy S5.
It's only the sides that get the metal treatment, complete with the chamfered edges we saw in leaked images earlier this week. As we suspected, the dimpled back cover remains synthetic.
The overall effect is a device that looks a bit like a cross between a Galaxy S5 and an iPhone 5s, and it reflects a new design approach that Samsung says we'll be seeing plenty more of going forward.
The Galaxy Alpha is impressively slender at just 6.7mm thick, a fair bit less than the 8.1mm Galaxy S5 and also skinnier than the iPhone 5s and (probably) the iPhone 6.
But that's where the comparisons end, since under the surface the Samsung Galaxy Alpha is a step or two down from the top tier in several respects.
Chief among them is the 4.7in display that has a resolution of just 720p, though it is one of Samsung's Super AMOLED panels at least.
The processor doesn't look too bad: you'll get either a 1.8GHz octa-core unit or a 2.5GHz quad-core chip depending on the market, which is standard practice with Samsung's higher volume devices. It's supported by 2GB of RAM.
You get a 12MP camera round the back, which comes with HDR support, plus a 2.1MP snapper facing the front. Storage is a generous 32GB, which is just as well since you won't be able to add to it via microSD.
We do have serious questions about the 1860mAh battery, which has clearly suffered from the decision to keep the Galaxy Alpha as skinny as possible. With that in mind, the Ultra Power Saving Mode – which will supposedly give you a full day's use from just 10% of the battery – will probably come in handy.
Other typical Galaxy family jewels are present and correct, including a fingerprint sensor and heart rate sensor, and it's all kept ticking over together by Android 4.4.4 KitKat.
The Samsung Galaxy Alpha will be available in early September in a choice of five colours – black, white, gold, silver and blue. What we still don't have is the price, though I'd agree with Lewis' sentiments yesterday that it might struggle if it's the wrong side of £300.