It's safe to say Samsung's Galaxy Beam projector phone isn't everyone's cup of tea, but if that's the kind of thing that floats your boat then far be it for us to judge.
Anyway, the point is that the quirkily different Android campaigner is now officially on sale and in stock. Our walls will never look the same.
There's nothing complicated about the Galaxy Beam's claim to fame: it's a phone that has a projector built in that can throw images up to 50 inches in size onto the nearest wall, door... in fact, any flat surface you care to point it at.
We're not talking home cinema projector quality, obviously – 15 lumens isn't much to boast about after all – but it's the thought that counts.
Aside from the projector the Galaxy Beam is pretty much a Samsung Galaxy S Advance with a bigger 2000mAh battery (for the projector, y'see). That means a 4in 480 x 800-resolution display, a 1GHz dual-core processor and 768MB of RAM.
The bad news – and we'd suggest a potential deal-breaker at this stage of the game – is that you only get Android 2.3 Gingerbread to run the show. And people wonder why Android is so fragmented...
But if you're happy to look past that, the Galaxy Beam can be had SIM-free from Expansys for £395, or via the networks on 24-month deals starting around the £30 per month mark.