Samsung has officially announced the Galaxy Grand Neo, an entry-level 5-incher we first heard about a few weeks back.
We were assuming that meant it was headed for a Mobile World Congress unveiling, but it seems the Neo is such an underwhelming prospect it isn't even going to manage that much.
It'll no doubt still be in attendance in Barcelona next month, but Samsung seemingly wants to keep the MWC airwaves clear for more important arrivals – the Galaxy S5, perhaps?
Or maybe the lack of fuss is because even Samsung hasn't a clue where the GGN fits into its convoluted smartphone product range.
“Neo” of course means new, and considering the original Galaxy Grand was announced all the way back in December 2012, that's a fair shout. Yet there's already a Galaxy Grand 2 on the scene, announced just two months ago, so why the need for a second variation on the theme in the Galaxy Grand Neo?
Especially since it's only a tiny step forward from the original 2012 Galaxy Grand.
The display is the same size at 5in (or 5.01in as Samsung insists on specifying), and has the same 800 x 480 resolution, which means the same 186ppi pixel density Lewis described as “modest” more than a year ago.
Moving on, at least the 1.2GHz quad-core processor is a bit of an improvement on the original's dual-core unit, while there's 1GB of RAM and a doubling up to 16GB of storage, which you can add to with microSD. The battery is a 2100mAh unit.
You're limited to a 5MP camera on the back and 0.3MP up front, both of which are actually a step backwards from the Galaxy Grand's 8MP/2MP combo.
It's not even as if the Neo's existence is explained by the presence of 4G LTE support, or an even moderately recent version of Android. It's Android 4.2 Jelly Bean only, unfortunately.
As for price and availability, Samsung has revealed a SIM-free RRP of €260 for the Galaxy Grand Neo but nothing on where it'll be available, or when.