For a while there it looked like the not-quite-stellar reception that met with the Samsung Galaxy S III's announcement might be translated into lower demand and softer sales.
Doesn't look like it. The smartphone industry's official Best Android Phone is expected to clear 10 million sales globally sometime in July.
JK Shin, head of Sammy's telecoms division, revealed the news this morning, no doubt with a fair helping of smug self-satisfaction. Considering it's less than a month since the Galaxy S III went on sale, we'd have to label its launch a resounding success – it certainly makes it the best-selling Android smartphone in town since... well, since its predecessor.
It's still hard to know what to make of the Galaxy S III. Initial reactions were widely mixed, with some arguing that having achieve pure spec-based mastery with the Galaxy S II, Samsung was now focusing more on the rather more vague lifestyle/user experience factor, and wasn't doing so particularly well judging by nonsense marketing terms such as “designed for humans”.
Seems the numbers disagree, meaning Sammy has actually done a far better job of airbrushing the Galaxy S III into a soft-focus lifestyle assistant than the average tech-head seems to think. Of course, it doesn't hurt its chances that the former is a much larger market.
And speaking of numbers disagreeing, all of six weeks ago we reported that the Galaxy S III had racked up 9 million pre-orders, a pretty impressive number it has to be said. Well, either the Samsung exec who said that was talking cobblers, or it means actual sales of the S3 since launch are actually quite poor after all.