We've been hearing about the Samsung Galaxy S III Mini pretty much non-stop for the last week now, so it feels almost like an afterthought that Samsung has finally made the thing official.
All the various leaks were right on the money too, so it's an announcement that's hard to get too excited about. Then again the Galaxy S III Mini is a phone that's hard to get excited about.
Let's get straight to the point: aside from a vaguely similar design and the same white and pebble blue colour options the full-size Galaxy S III launched with, there's no good reason for it to be called the Galaxy S III Mini at all.
With a 4in screen running at 480 x 800 and a dual-core 1GHz processor, the Mini is very much a middle-of-the-road smartphone release. In fact, looking at the raw spec it's a step down from the flagship GS3 in just about every way.
At least you get Android 4.1 Jelly Bean on board right out of the box, though you'd expect as much at this stage of the Android evolution game.
Samsung is clearly banking on the Galaxy S III name adding a bit of shine to an otherwise mundane handset. But in reality the reference to the Galaxy flagship simply reinforces just how mundane it actually is.
Expect the Galaxy S III Mini to go on sale next month. Pricing has yet to be officially confirmed, but Clove is already taking pre-orders for a SIM-free £249.