Well, it's finally here. Whaddaya mean, “what is?” The Samsung Galaxy S III, obviously. The smartphone that's out of this world – out of this Galaxy, even.
Samsung has finally given the world its latest mobile creation, and it's pretty much exactly what we were expecting, even down to the name.
For those looking to soak up the Earls Court launch in all its pomp and ceremony, the live blog (or attending the Samsung Mobile Unpacked event in person) delivered the expected fanfare. For everyone else, the cold hard specs of the official press release did the same job while everyone was still taking their seats at the official launch event.
So, the headline stuff: 4.8in HD Super AMOLED display? Check – and running at 720p as expected. It looks fantastic. 1.4GHz Exynos 4 Quad-Core processor? Yup, backed up by 1GB of RAM. 8-megapixel or 12-megapixel camera? Only 8, unfortunately – but there are a few new software tricks to choose from.
Android 4.0 Ice Cream Sandwich has been covered in TouchWiz sauce, and the Galaxy S III arrives with HSPA+ goodness rolled in, while LTE will be on board in other markets. A 2,100mAh battery should keep you ticking over nicely for a while no matter what your needs are.
That's all fine and well, but after such a protracted build-up it's fair to ask: where's the magic? The design is... well, decent enough. It measures just 8.6mm thick at its chubbiest point, no mean feat considering the screen size, and it certainly looks neat and business-like.
We were informed that the Galaxy S III was “inspired by nature” and “designed for humans”, which sounds nice enough, but in truth is utterly meaningless and ultimately is part of the same marketing game that has kept us waiting so long for the S3 in the first place.
Let's not forget – this is a handset we were expecting to launch at Mobile World Congress in February. Today is the 3rd of May. The fact that we've all been willing to wait that long probably says more than any of Samsung's attempts to glam up the launch event.
We'll be taking a closer look at some of the Galaxy S III's outstanding features in the next day or two, but until then we'll allow Samsung its moment in the spotlight. The important news is that the Samsung Galaxy S III is here, and PR waffle aside (the launch event is still ongoing at the time of writing) it looks to be a worthy successor to the most successful Android handset we've seen so far. That's not a bad start, surely.
So when will the Galaxy S III be going on sale in the UK? End of the month, since you asked, which is just round the corner considering how long we've been waiting for the announcement itself.