There's been enough talk about the Samsung Galaxy S III – no surprise there, it was designed for humans, after all – now for some figures.
The all-conquering Android Ice Cream Sandwich super-hero reportedly sold 6.5 million units during the second quarter, a figure that's expected to more than double during Q3.
So says JP Morgan, according to French newspaper Les Echos, and if so will cement the S3's place as the dominant 2012 Android phone, just like the S2 was top dog among 2011's crop.
JPM's figures just about ring true with existing predictions that the Galaxy S III will hit the 10 million units sold mark during July, and that given the production issue with the pebble blue version that must have cost Sammy a fair few sales.
So despite many doubts and predictions to the contrary, the Galaxy S3 will clearly be the Android competitor that the iPhone 5 will most regularly find itself compared to – which is pretty much exactly where we were the best part of a year ago.
Not to take anything away from Samsung's own efforts, but that's some achievement considering the strength and depth of the Android field. It's also something entirely new in Android's history.
You can't really draw parallels with HTC's early prominence, as Google's mobile ecosystem was only just getting off the ground at that stage. Samsung's Android land-grab has been in full view of and despite the best efforts of some of the biggest mobile phone makers on the planet.
That's not to say LG, HTC, Motorola and Sony are in trouble. But with Samsung in such a dominant position, who's willing to bet against at least one of them pulling up a chair alongside RIM and Nokia in mobile's Boulevard of Broken Dreams at some point in the next couple of years?