The Samsung Galaxy S IV isn't being announced today, or at Mobile World Congress in Barcelona next week.
But the latest hot rumour is that it will be announced on March 14, and so the fourth generation of Samsung's Android flagship is still managing to make its presence felt ahead of the HTC One launch and next week's Barcelona showpiece.
We already knew that, like last year, Sammy would be ignoring the mobile world's premier event and launching its latest Galaxy S device at a dedicated event (the above image was used to publicise last year's Earl's Court launch). But that took place in May last year, so we weren't expecting to hear 2013's follow-up would be rolling around just 23 days from now.
Yet that's what The Verge is claiming, saying insider sources have confirmed Samsung plans to announce the Galaxy S IV on March 14, with other rumours hinting at a New York location for the big shindig.
The word “definitely” is the only word directly quoted, which might be troubling if it weren't for the trustworthiness of the source.
On that note, incidentally, the first mention of the March 14 launch may have actually come from the much-maligned Eldar Murtazin, who hinted at a "big announcement" on Twitter yesterday, initially without mentioning Samsung.
SamMobile then followed later yesterday with specifics before The Verge made its own claims along the same lines. Still, it seems this could be one in the Win column for Eldar. Maybe.
As for what we can expect from the Galaxy S IV, well the rumours have been coming thick and fast and will continue to do so, but it seems Samsung has been doing a good job of keeping its plans under wraps, The Verge's sources claim.
What they were willing to divulge, however, is that “the leap in cool new features from [Galaxy S III] to the next flagship will be bigger” than was the case with the current Galaxy S III. Sounds good to us.
They also mention that design-wise it'll take its cues to a large degree from the Galaxy Note 8.0 tablet, which is expected to launch at Mobile World Congress next week.
However, they also say the Galaxy Note 8.0's final design will be different to all the leaks we've seen so far – “that mockup that has been making the rounds? That's old news” – so effectively we're still in the dark.