We've been hearing about Samsung's bendy screen technology a fair bit lately, and it's one of those ideas guaranteed to attract plenty of attention (even if the real-world application is far different from the blue-sky sci-fi thinking suggested by the concept to your left).
Either way, Samsung is pushing ahead with its flexible displays, and now someone's done the obvious thing and linked the high-end tech with a high-end phone: the Samsung Galaxy S IV.
Nicolas Gaudois of analyst firm UBS reckons the GS4 is the obvious platform to debut the technology, and adds his name to the growing number predicting the next Galaxy flagship will be announced before the May launch we had this year for the Galaxy S III.
“Looking to the first half of 2013, we see evidence of Samsung likely accelerating the release of the Galaxy S IV – compared with May (this year) for the Galaxy S III,” Gaudois says.
“We believe preparations for volume manufacturing of unbreakable plastic substrate displays continue. All in all, we could see a strong products push in the high-end in the first half, followed by other releases.”
It's hard to disagree with that last bit. The Galaxy S III and iPhone 5 have largely mopped the floor with their rivals this year, so rival phone makers such as LG, HTC and Sony have responded by pushing to get their next generation of flagship devices onto the market earlier next year.
That's all well and good, but it's a plan with one glaring weakness: if Samsung and Apple simply follow suit, we're back to square one.
Back to the bendy screens, having the tech as one of the hero features on the GS4 will certainly help it stand out from the crowd. And you can be sure it'll be partnered with the very latest high-end mobile trinkets elsewhere too, such as the 5in full HD display panel, and the latest quad-core processing smarts (and not an eight-core chip, we're now hearing), plus plenty more besides.
Adding a flexible display to the list only sweetens the deal, although let's not get too carried away thinking about it: the technology itself may allow for a flexible screen, but of course the chassis it fits into and all the other components are very much not flexible. The main benefit is structural strength and stability, not being able to tie your smartphone in knots.
Point being we're still a long, long way away from something like the concept pictured above becoming a reality.