Samsung Galaxy S IV to be 'last act in Apple's shadow'

Samsung Galaxy S IV to be 'last act in Apple's shadow'Samsung Galaxy S IV appreciation week rolls on as we head towards tomorrow night's official unveiling. Today we focus on the ever-contentious argument over innovation and how much Samsung's success has come purely from copying Apple.

And we do so on the back of Forbes' suggestion that like a 4G Luke Skywalker to the iPhone's Yoda, the Galaxy S IV will mark the last time Samsung operates in Apple's shadow.

Forbes' Haydn Shaughnessy reckons the current generation of smartphones is very much defined by Apple and that just like everyone else, Samsung has thus far conformed to “Apple’s form factor and Apple’s design language, chipping away and trying to make a good iPhone, iPad-like product”.

But after talking to IBB analyst Jefferson Wang, he says that's all about to change – it just won't happen with the Galaxy S IV.

In 2014, Shaughnessy argues, Samsung will really start to break free thanks to the likes of its Tizen OS and flexible display technology. He reckons “Samsung is probably taking its last steps in Apple’s shadow. In 2014 it will transform the computing and online experience, in a way that is unique to its own vision. Critics who think it lacks vision need to think again.”

However, that's 2014 and for now he says the Galaxy S IV will just be another Very Good Phone rather than a total game-changer.

“On Thursday they will unveil yet another good iPhone competitor,” Shaughnessy writes. “But they will struggle to convince us they have an iconic product.”

That remains to be seen, but I imagine Samsung will be quite happy with “yet another good iPhone competitor” if it goes on to sell as well as the Galaxy S III. And there's no reason to suggest it won't.

In the end, it's all just opinion, but how about giving us yours: will the Galaxy S IV do enough to keep Sammy at the head of the smartphone table, and more importantly will it be the last of its kind before Samsung really kicks loose and gives it some serious Gangnam Style moves to its own tune in 2014? Have your say in the Comments below!

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3 comments

JanSt / MOD  Mar. 13, 2013 at 10:58

Oh boy... what a load of rubbish. It's what happens when you pay guys for talking, guys who never produced a thing in their lives.

Though, they're probably right about the SGS IV. Another great phone - faster, biggifieder and some gimmicky features so that fanboys can say, "see, do that on your iPhone". Win-Win. And forgotten in 18 months.

TJ Skywasher  Mar. 13, 2013 at 13:43

I don't see what all the fuss is about, bigger screen, better camera, faster processor. Still made of plastic and runs Android, it needs to get out of that cheap feel if it's going to take on the iPhone.

shuwaz  Mar. 13, 2013 at 18:28

I don't see what all the fuss is about, bigger screen, better camera, faster processor. Still made of plastic and runs Android, it needs to get out of that cheap feel if it's going to take on the iPhone.

If its going to take on the iPhone?

You make it sound like the iPhone is competition. Nothing significant has changed with Apple's phone since the iPhone 4. The balance of power slipped ever since the advent of the GS3. Since then its always been about keeping Apple in second place, not taking them on.

The 'same old iPhone' needs a serious overhaul in the oncoming release if its to take on the GS4. A bigger screen with the iPhone 5 was the first sign of defeat. Further increases on screen size will be just be more trails of a wounded and dying beast.

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