Samsung Galaxy S4 ad: the next big thing is back

Samsung Galaxy S4 ad: the next big thing is backWe all remember the Galaxy S III “next big thing is here” ads. And that's the point: love 'em, hate 'em, you remember them.

Well the next big thing is back, and now it's celebrating Samsung's graduation to the Galaxy S4 by using “graduation” as the theme for its latest iPhone-ridiculing advert.

Forget tech geeks, baristas and launch day queues – that's so S III, after all. The Galaxy S4 is your life companion, and so advertising has gone lifestyle too. We're treated to a Hollywood-style graduation pool party, complete with sunshine, BBQ and well-to-do white folks tanning by the poolside.

Like the S4 launch itself, the whole thing is so ultra-American it's almost a caricature of itself (check it out for yourself on YT), but it does the obligatory job of very obviously painting the iPhone as out of touch, uncool and the kind of thing only losers and older people would dare be caught dead with.

I'll not comment on the actual substance of the ad – such as it is – but I will say it's a damn sight better than the bizarrely pointless “Call for Rebellion: Punk rocks tech” ad from a couple of weeks ago.

Whaddaya think?

Read more about: Apple iPhone 5Samsung Galaxy S4

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5 comments

JanSt / MOD  May. 4, 2013 at 13:03

It is so annnnnnnnoying! Mind you: I have never ever seen an Apple ad... I s'pose they are awful, too.

Infinite Element  May. 4, 2013 at 17:43

You surely remember the Apple ads?

"I'm a Mac", "I'm a PC" etc.

They were mostly lousy. I must admit, smartphones nowadays are inevitably judged on screen size, gimmicks and advertising.

Who really uses Siri? Who will really use hand gestures on the S4? Or the bizarre "pause when you're not looking" feature, which aside from the obvious "I'm fine pressing pause" response, is a little... creepy...

Got to hand it to Samsung for the S Pen, though. Apple really need to do something about that.

JanSt / MOD  May. 4, 2013 at 19:58

You surely remember the Apple ads?

"I'm a Mac", "I'm a PC" etc.

They were mostly lousy. I must admit, smartphones nowadays are inevitably judged on screen size, gimmicks and advertising.

Who really uses Siri? Who will really use hand gestures on the S4? Or the bizarre "pause when you're not looking" feature, which aside from the obvious "I'm fine pressing pause" response, is a little... creepy...

Got to hand it to Samsung for the S Pen, though. Apple really need to do something about that.


I know it's hard to believe: I have not owned a TV set in 13 years.
Now and again I fall for a URL and end up watching some cr*p on youtube etc...

I think most people who care are in agreement: this is the year Apple need to churn out something more than 2 new icons and whatnot. I personally don't care much for the gimmicky new features of the SGS4, but clearly both iOS and Apple's hardware have become a bit stale. Mind you, if forced I'd probably buy an iPhone 5 over most other current smartphones - bar the 920 or Q10, maybe... I got a HTC One this afternoon, and after an hour with it I'm already too annoyed with Android to even bother with a recharge before I sell it on. :p It'd be a great phone with pretty much any other OS hahaha. I just can't help it. Sorry. ***blush***

apcody  May. 5, 2013 at 01:53

You knew this and bought one anyway or discovered this in the hour you used it? Hmmmm

JanSt / MOD  May. 5, 2013 at 09:26

I knew it... Sorry, I memtioned elsewhere that it was reaheally cheap... So I could try it out and sell it on. I had tiny hope that Sense 5 might get me over my dislike of Android. It doesn't.
Again: it's a very good phone. No argument.
Syncing it without Windows is a b*tch. But hey.
The camera - which I tried out at night and earlier today - is quite impressive. Especially in low light.
Anyone who does like Android should really like the One.

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