We're all waiting to hear what the Samsung Galaxy S4 will cost when it is officially available in the UK at the end of next month.
And tantalisingly, a couple of price leaks have sprung up on the continent, one suggesting the Galaxy S4 will be slightly cheaper than the Apple iPhone 5, and one suggesting it'll be slightly more expensive.
Italian site Android Caotic is claiming the 16GB Galaxy S4 has been priced there at €699 SIM-free, which works out at a touch over £600. But it also says that it should go for about €100 less elsewhere in Europe if Samsung's approach to pricing the Galaxy S III is anything to go by.
Unlucky Italians, but the point is that would put the price in pounds at around £513, a tad pricier than the Galaxy S III's £500 launch price a year ago, but slightly cheaper than the Apple iPhone 5 16GB, which goes for £529 SIM-free.
However, Amazon Germany has stuck up a Galaxy S4 pre-order page with a €649 price tag, which works out at £556. More confusingly, it lists the actual German RRP as €699 just like in Italy, effectively making the €50 difference a pre-order discount.
Neither Amazon UK or any of the other typical online sources in the UK have priced the Galaxy S4 themselves so far, though with the GS4 set to go on sale on April 26, we'd be surprised if that situation hadn't changed by the end of the week.
And whether the final figure is slightly above or slightly below the iPhone's price, the point is the Samsung Galaxy S4 is a premium Android smartphone and will carry a premium Android smartphone's price.