Samsung design chief Dennis Miloseski has defended the use of plastic in the Samsung Galaxy S4 chassis as opposed to the increasingly fashionable metal.
Miloseski says the Galaxy S4 design is notably improved on the S III, and that there's far more to overall design quality than simply choice of material.
“Actually, the global design process has been raised,” Miloseski said when the subject was raised at Engadget's Expand event over the weekend. “We’re making devices thinner and lighter, screens more beautiful. With Samsung, it’s less about that but more about building a meaningful relationship with technology.”
That's easy to say, of course, but to be fair the new Samsung blockbuster is packed with high-end tech trinkets and fancy features.
“The design process doesn’t start with a material,” Miloseski added. “It doesn’t start with us saying ‘okay, we’re going to make a device that uses metal'. The design process starts with a story. For a device [like the GS4], which is global and sells around the world, it’s a matter of going into many different tastes.”
As for the future, Miloseski makes all the right noises in terms of blue-sky design thinking.
“Over time, it’s all of our responsibilities not to put more layers of hardware and glass in front of our users,” he says.
“I think the evolution of mobile is moving closer to connecting people to people, and the technology moves out-of-the-way. There’s also room for mobile to change, to reconnect us with the world around us.”
Sounds great in theory, doesn't it?
Via Apple Insider