Samsung Galaxy S4 design chief: what's wrong with plastic?

Samsung Galaxy S4 design chief: what's wrong with plastic?Samsung design chief Dennis Miloseski has defended the use of plastic in the Samsung Galaxy S4 chassis as opposed to the increasingly fashionable metal.

Miloseski says the Galaxy S4 design is notably improved on the S III, and that there's far more to overall design quality than simply choice of material.

“Actually, the global design process has been raised,” Miloseski said when the subject was raised at Engadget's Expand event over the weekend. “We’re making devices thinner and lighter, screens more beautiful. With Samsung, it’s less about that but more about building a meaningful relationship with technology.”

That's easy to say, of course, but to be fair the new Samsung blockbuster is packed with high-end tech trinkets and fancy features.

“The design process doesn’t start with a material,” Miloseski added. “It doesn’t start with us saying ‘okay, we’re going to make a device that uses metal'. The design process starts with a story. For a device [like the GS4], which is global and sells around the world, it’s a matter of going into many different tastes.”

As for the future, Miloseski makes all the right noises in terms of blue-sky design thinking.

“Over time, it’s all of our responsibilities not to put more layers of hardware and glass in front of our users,” he says.

“I think the evolution of mobile is moving closer to connecting people to people, and the technology moves out-of-the-way. There’s also room for mobile to change, to reconnect us with the world around us.”

Sounds great in theory, doesn't it?

Via Apple Insider

Read more about: AndroidSamsung Galaxy S4

Add a comment

JanSt / MOD  Mar. 20, 2013 at 10:44

No problem with plastic per se... Ugly cheap-looking plastic designs in horrible colours, now there's a problem.
Surely, he did read a review or 2 of the SGS3? A lot of people didn't like that design. A LOT.

The wrong 'quality' materials used in the wrong way aren't better... scratchy anodized aluminium? Meh... Glass where it shouldn't be?
Take the Note 10.1 - it flexes, it creaks if you hold it too tightly... Look at the Toshiba AT100 - it's plastic but it feels as if you can use it to ram fencing posts into the ground. Heck, my back-up Moto Pro+ is plastic. It looks better and feels more 'solid' than the SGS3.

The other thing is of course the faux war between Apple and Samsung - fanboys from both sides will obviously grasp at any straw. Get over it. You sold 10s of millions of SGS2 and 3 phones.

Rodneypants  Mar. 20, 2013 at 11:12

“The design process doesn’t start with a material"

Doesn't look like it started at all with the S4.
They effectively just bumped up the internals of the S3 instead, to make an S3+

Stelph  Mar. 20, 2013 at 11:53

I think about it in the same way as I think about the horse meat scandle. Personally I had absolutely no issue with my phone being plastic or my meat being horse, as long as the savings that are being made by using the cheaper material are passed along to me, the consumer.

If it came to the fact that there was two phones exactly the same spec but one had a plastic case and one had a metal case and the plastic one was £50 cheaper, id go for and be very happy with the plastic one

JanSt / MOD  Mar. 20, 2013 at 14:14

People can pump drugs into horses that are illegal in "meat" ;)
Though, hey: 70% of all drugs produced world wide are pumped into cattle.
Also, savings? Tesco Ireland pay 18 cent for a chicken!

DanielCornwell  Mar. 22, 2013 at 19:47

Here here, I completely agree. I also appreciate the cost saving of using plastic, anything that helps me be able to afford the phone sooner. Am using WishPlz - http://****/XRexQQ to track price, hopefully price drops before end of June.


You don't need an account to comment. Just enter your email address. We'll keep it private.