We're expecting Samsung's Galaxy S4 Mini to break loose just the other side of mid-year, but it's certainly doing its bit to keep a high profile in the meantime.
The most notable recent mention we've had of the Galaxy S4 Mini came last week when it was revealed it had been delayed from its original week 21 launch window (about now) to week 29 (mid-July).
No reason was given, but one unit at least has been spotted in the wild, and photographed by Weibo user PunkPanda.
As with previous “Mini” iterations of the Galaxy S flagship, it's not just the size that's been downsized but the spec too, and we're expecting a 4.3in display, a dual-core 1.6GHz processor and an 8MP camera.
It's a tactic that hasn't proved too popular with more knowledgeable mobile types in the past, but it seems Samsung isn't planning on changing its approach anytime soon.