The Samsung Galaxy S4 is easily the most highly anticipated smartphone of the year thus far, and while Sammo is rumoured to be aiming for 100 million units in total, even it seems taken aback by the pre-order frenzy.
In a statement issued yesterday, the South Korean manufacturer revealed that it might take weeks to satisfy initial Samsung Galaxy S4 demand.
The Samsung statement reads: "Due to overwhelming global demand of Galaxy S4, the initial supply may be limited. We expect to fulfil inventory to meet demands in the coming weeks."
It’s not clear if there are Samsung Galaxy S4 manufacturing issues, or if Sammo genuinely failed to anticipate just how popular the phone would be at launch. Demand is quite often wheeled out as an excuse when the issue is in fact supply.
In any case, the Samsung Galaxy S4 Sprint release in the US has been delayed, with retail outlets simply selling units as they become available.
Sprint says: "We had planned to launch this next generation of the award-winning Samsung Galaxy lineup on Saturday. Unfortunately, due to unexpected inventory challenges from Samsung, we will be slightly delayed with our full product launch."
Well, if Apple has taught us anything, it’s that shortages at launch can serve to fuel the buying frenzy. This might actually be a good thing for Samsung.