If last year is anything to go by, it shouldn't be long before Samsung's Galaxy S5 smartphone is joined by various spinoffs, including the Galaxy S5 Active.
And what have we here? A couple of videos showing off the Galaxy S5 Active and what it can do, that's what. Get ready to enter the Activity Zone.
Both clips come to us from the TK Tech News YouTube channel, though we have no idea how they got their hands on the “pre-production” device, as they call it.
The first video covers the GS5 Active's specs and some benchmarking scores, and in short it appears the Active is virtually identical to the conventional Galaxy S5 – the only difference being the added metal and rubber on the outside to give it better protection against the elements.
In other words, you're looking at a 5.2in 1080p Super AMOLED display, Snapdragon 801 processor 2GB of RAM, 16MP camera, and of course Android 4.4 KitKat.
But that's by no means bad news, as last year's Galaxy S4 Active was a step-down in specs from the full-blown Galaxy S4, so essentially the Active has been moved upmarket from last year to this.
The second video makes for more interesting viewing, as it covers areas where the Galaxy S5 Active is actually different to the existing Galaxy S5.
The Active boasts an on-board barometer, which is accessible in a dedicated set of tools called the Activity Zone.
From here you can instantly get a reading of atmospheric pressure (in millibars, and not megabits as the narrator reckons), along with elevation and compass direction. There are also direct links to the flashlight and stopwatch, while the Exercise icon takes you into the familiar S Health app.
The Galaxy S5 Active also has an Active Key, a hardware button down the left edge that launches the Activity Zone with a short press, or the camera app with a long press.
Curiously, the narrator says he found the Galaxy S5 Active to be a little faster than the conventional Galaxy S5 (despite having a near-identical spec), and also says that despite the added metal and rubber protecting the Active from bumps and drops, it's slightly slimmer too.
We'll reserve judgement on both those points until we see more concrete evidence, but it must be said the Samsung Galaxy S5 Active is starting to look like a significant improvement over last year's Galaxy S4 Active.
With any luck the Galaxy S5 Active will be on the menu at next month's Galaxy Premiere 2014 event.