The Samsung Galaxy S5 is going to be a hugely significant release for the world's top smartphone maker.
After three consecutive best-sellers, the Galaxy S line needs a repeat performance with the S5 to head off growing whispers that Samsung has peaked and the only place it can go from here is down.
Thanks to the good people at ZDNet Korea we have some fresh Galaxy S5 speculation to sink our teeth into, which if true would confirm the GS5 as a combination that's hard to beat.
Well, if that's what it ends up being called anyway. In the past Samsung has been stubbornly refusing to confirm the latest Galaxy S-family big-hitter's title until launch day, only for it to end up being called exactly what we thought it would be.
Muddying the water further this time is the suggestion that Samsung will release versions of its flagship Android phone with both plastic and metal shells – and that's before we start talking about the potential for different processors depending on market, and further offshoots of the Zoom, Active or other persuasion.
However, that way madness lies, so let's stick to ZDNet's latest musings. There's nothing entirely new here, but it does help us get a clearer idea of which of the (many) rumours surrounding the GS5 we should be paying the most attention to.
For starters, it says we can expect to see the Galaxy S5 during February, around but not necessarily at Mobile World Congress in Barcelona (Samsung has launched its last two Galaxy S blowers at dedicated events).
Better still, we could be looking at a quad HD/2K resolution (2560 x 1440) and an integrated iris scanner, which sounds pretty juicy.
As does a 64-bit Exynos processor (though it may in fact be a quad-core Snapdragon), 3GB of RAM, a 16MP camera with enhanced low-light imaging chops, Android 4.4 KitKat and all of 4,000mAh of battery capacity.
Line all of that up and you've got a seriously formidable high-end device on your hands, one that will easily claim a place among the smartphone elite no matter what is introduced between now and then.
But then, that's what Samsung has done so well with the Galaxy S range so far, so we shouldn't be surprised. The bigger question mark surrounds whether Samsung has managed to kick on from its “life companion” ideology and deliver a high-quality smartphone ownership experience that scores as highly on less definable criteria such as build quality and UI simplicity as it does on pure specifications.