No surprise there – it's what we were all expecting anyway, after all. But it's the details of the NYT piece that make for interesting reading.
Samsung really went to town with the Galaxy S4 launch last year, and in truth it wasn't the kind of town you'd willingly revisit, either.
Thankfully, we won't have to. The NYT's unnamed source says the Unpacked 5 event in Barcelona on February 24 will involve none of the bizarre over-the-top theatrics we saw at last year's glitzy New York launch event.
In many ways it's a reflection of the different circumstances Samsung finds itself in compared to last year. After the huge success of the Galaxy S II and Galaxy S III, the Galaxy S4 has proved far less popular.
Not only has it given up market share to its long-time nemesis, the iPhone, it's also widely seen as inferior to the HTC One, a rival Android device that arrived on the scene months before it.
The Galaxy S5 could turn things around, of course, but it seems it'll have to do it without two of the more impressive-sounding features we've been hearing rumours about recently.
The NYT's insider says the Galaxy S5 will launch without any fancy eye-scanning technology – not a major blow, as it was looking increasingly doubtful anyway – but more importantly, without the rumoured Quad HD (2560 x 1440) display either.
In truth, that too was always a bit of a long shot, but then just last month we heard from a Samsung official that “for the S5, we will go back to the basics. Mostly, it’s about the display and the feel of the cover.”
That cover is going to have to feel pretty special.
One thing the insider is able to confirm is that the Galaxy S5 will come with a better camera and processor than the current model, but then you kind of take that as a given anyway.