I've been going on a fair bit recently about the inevitability of new product announcements. By the time most smartphones or tablets have officially been announced, we've already seen them in countless leaks and rumour pieces.
So well done to Samsung by catching us totally on the fly with its revamped Galaxy Tab 10.1 announced in Florida a couple of days ago. We're experiencing something we seldom do when dealing with new products: surprise.
We've wondered before about the wisdom of having three different generations of Galaxy Tab mulling about at the same time: the 7in Gingerbread Flyer announced last year, the bulky 10.1in Honeycomb version launched at MWC in February and the new slimline 8.9in slate we knew was launching this week.
But Samsung is one step ahead of us now, having announced an unexpected refresh to the 10.1in version at the same time as announcing the 8.9-incher.
Android Honeycomb with Samsung's own TouchWiz? Boom. Apple-bashing slender form factor? Bam. Ultra-competitive price? Kerpow.
We genuinely didn't see it coming. More recent events have revealed just why Samsung only had the plain Android Honeycomb OS running on what we must look now as a prototype Galaxy Tab 10.1 seen in Barcelona: it was still waiting on a version of Google's OS it was free to modify.
But there's something else going on here, too. It's only a couple of weeks since the world's tech press were all over quotes from a senior Samsung exec saying the company would have to look at its pricing structures in the wake of the iPad 2's launch, and maybe even go back to the drawing board to match its super-slender profile.
Now, it takes more than a couple of weeks to achieve that, so the possibility is surely there that Samsung was having one big joke at our expense.
But given that we now have a range of good-looking tablet rivals on the horizon all offering great features and technologies at highly competitive prices, what's not to smile about?