Come on Samsung, grow a pair...

Come on Samsung, grow a pair...I can't imagine there's too much warm fuzzy feeling inside Samsung for senior vice-president Lee Don-Joo right now.

In case you missed it, he was quoted in the wake of the iPad 2's announcement last week as saying Sammy needed to take a long hard look at the Galaxy Tab 10.1 and address its “inadequacies”, and probably change its pricing strategy too.

Now unless the chap was mis-quoted – or mis-translated – he's just taken what is a very good tablet and pretty much written off its chances of doing anything at all unless Samsung has a serious back-to-basics rethink. Yes, he came out the next day and toed the company line, effectively retracting his comments, but the damage had already been done by then. Talk about drinking the opposition's Kool-aid – even Apple wouldn't diss a rival product like that.

What bothers me is just how readily the opposition seem ready to lie down whenever Apple releases a new product. A month ago Android Honeycomb was the best thing since sliced bread, and whatever Apple had up its sleeve would have to be pretty special to stop the balance of tablet power shifting in Android's direction.

Now we find out that Apple doesn't actually have a huge amount up its sleeve at all, and yet here we have a senior corporate big-wig caught in the Apple PR glare like a rabbit in the headlights: “so THIN, so CHEAP... can't compete...”

Come on, guys. Instead of playing lip service to a product whose main appeal is an intangible one, how about sticking to your guns and reminding everyone that the reason the Galaxy Tab 10.1 is bulkier and more expensive is that it has more technology packed inside?

Apple's greatest strength is its ability to influence the public conversation to create desire for its products. So that tablet conversation is about lifestyle, convenience and aesthetic appeal – because those are the iPad's strengths.

But it's not the only discussion that can be had. How about productivity, versatility and openness? Yes, fair enough, the public probably prefers the former – or thinks they do – but you could at least try a little harder.

Samsung has a great range of products across a huge portfolio, many of them going head-to-head with rivals from Apple and able to make a good fight of it. But if the company's own top brass doesn't believe in them, we should the rest of us?

Read more about: Android

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 1 comment

Stelph  Mar. 11, 2011 at 10:57

Good artice, it just seems that the other manufacturers have totally misunderstood the tablet market and are still struggling to get to grips with it which is a shame because Android does have real potential on a tablet, they just need an equivalent of the Motorola Droid/milestone which booted Android up above the iPhone in the US

First and formost, understand your market. iPads are being bought by people who want something simple to use so all manufactures have to do is push in their advertising how simple android is to use,

Second, cut their ludicrous profit margins so that they undercut the iPad by as much as possible, which is perfectly possible as the Advent Vega has proven by having the same Tegra2 chip as the Xoom but being £250 as opposed to £499

Finally, appeal to the super-user (whilst not destroying the basic idea of keeping the tablet easy to use) by offering more ways that you can use the tablet rather than just sitting on the sofa looking at websites, games, videos. For example have SD card slots (that are working, currently are disabled in 3.0) so you can add your own media to it on the go, and then allow us to edit them by making sure the video and picture editors are easy (i.e. wide format support) and fun to use.


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