Say hello to Mango, for the Samsung Omnia 7 is here. Yeah, we know it's not technically the first Windows Phone 7.5 device – but we'll bet that given a week or two it'll be the first one you can remember.
That's because it's packing a serious helping of high-end mobile specs, not to mention Microsoft's fruity new OS update and its 500-odd new features. Forget the Nokia Windows Phone – this is where WinPho's fightback will begin if it begins at all.
And on the evidence of the hardware side of things anyway, there's every chance it could be game on. Compared to the Omnia 7 it replaces, Samsung has downsized the screen from 4in to 3.7in – an interesting decision – but it's kept the Super AMOLED billing, to keep faith with arguably the Omnia 7's best feature.
Overall that means a shaving of a few millimetres off the overall dimensions and some 23g off the overall weight, which is no surprise, and the smaller screen size will arguably deliver slightly sharper images given that the resolution is the same as the Omnia 7's at 480 x 800.
Beyond that, the most significant spec change is the 1.4GHz Snapdragon processor stepping in for the old 1GHz Scorpion chip. Potential connectivity speed is doubled to 14.4Gbps, while there's a forward-facing camera too thanks to Windows Phone Mango now supporting video chat goodness.
And that's really the point here. As with the first round of Windows Phone 7 devices, it's the OS itself that's front and centre here, with the hardware there more to drive the Mango message that to fly its own flag.
Time will tell if that's enough – we're set to start finding out next month when the Omnia W goes on sale in Italy, to be closely followed by the rest of the world.