It’s early July, so that means it’s only a matter of time before the official figures for Q2 start pouring in, with the percentages and the pie charts and whatnot. Mmm, pie.
In the meantime, Samsung warns that we shouldn’t get too excited about its results, with Q2 2014 looking decidedly less impressive than Q2 2013.
On the face of it, operating profit of 7.2 trillion Korean won (£4.15 billion) might sound pretty impressive, but when you put that figure in context, it’s not so good.
Specifically, that’s a 24.5% drop from Samsung’s 9.53 trillion (£5.5 billion) operating profit recorded in the year-ago quarter, and lower than the 38-analyst average estimate of 8.3 trillion. You analysts; it’s almost as if you’re JUST GUESSING.
Furthermore, if these figures pan out, it’ll be Samsung’s worst quarter in two years. Hey, the Samsung Galaxy S5 can only do so much, man.
In terms of blame, Samsung points the finger at increasing competition in Europe and China, the strength of the won, and longer replacement cycles for tablets compared to smartphones.
If you’re not convinced of Samsung’s imminent demise, might I remind you that its global smartphone market share reportedly dropped from 32% to 31% in Q1 this year.
Is this the end? Almost certainly. Industry watchers were relentlessly negative about California’s Apple this time last year, and where are they now? Who-pple? Exactly.