Guess who? Yup, it's Samsung again, popping up again at the end of surely one of the most Sam-heavy news weeks we've ever had here on Mobot.
At least we're talking something moderately original as far as the week's news has gone: a twin-SIM QWERTY feature phone called the GT-S3752, which boasts its very own dedicated ChatON button.
It's the kind of formula that's clearly going to be going head to head with the Nokia Ashas of this world, though we're not sure just yet what final name Samsung has settled on. The blurry pic that we've been dished up isn't the most revealing, but we'd suggest that on the looks front at least Samsung might be playing second fiddle.
ChatON, in case you need your memory jogged, is Samsung's Whatsapp-style chat client, which needless to say is the kind of thing this keyboard-packing campaigner is designed for.
Aside from the dual-SIM thing, the specs include a 2.4in QVGA display, a 2-megapixel camera, Wi-Fi capability, a microSD card slot and a 1,000mAh battery.
That's all we know for now, and we're not in any way sure we'll see the GT-S3752 here in the UK at all. But we'll be interested to see how it gets on in one of the few sectors remaining where Nokia does actually still pack some decent punch. Samsung being Samsung, though, we wouldn't bet against it.
Via Phone Arena