If we didn't know any better, we'd say Samsung seems to have developed a bit of a shy gene in its old age. But it hasn't - the South Korean giant is just being unusually coy about its forthcoming plans, which include the release of only the most anticipated handset of the first half of 2012.
But no, Samsung has revealed that not only will there be no further info about the Galaxy S III at Mobile World Congress in Barcelona later this month, but it's not in fact planning to hold a press conference at the show at all. Not. A. Sausage.
Don't worry - some new products are expected to see the light of day at MWC. But not the big one we're all eagerly waiting for. Instead, the new arrivals will take the form of lower-end handsets and a new tablet - possibly, with a 2560 x 1600 display.
In fact, the prodigal Android looks like it'll be announced at its own event in the coming months, which Slashgear points out means two things: firstly, the Galaxy S III can be revealed right before launch (rather than months prior to) and also, it will have the limelight all to itself.
Not to worry, though - we'll be all over the Samsung stand at MWC all the same, and we'll bring you the inside line on whatever it does actually have on offer, even if we'll be doing so with more than a hint of disappointment.