It’s been mostly bad news for Samsung recently (Five reasons it sucks to be Samsung) and good news for Apple (Seven reasons to love being Tim Cook right now), but wait! What’s this? Some positive wordage about the world’s number one?
Harris Poll’s annual Reputation Quotient survey thingy suggests Samsung has, for the first time ever, a better reputation than Apple in the US.
The Reputation Quotient measures candidates on six “dimensions of corporate reputation”, namely Vision & Leadership, Social Responsibility, Emotional Appeal, Products & Services, Workplace Environment, and Financial Performance.
In the Top 5s for the reputation dimensions, Samsung appears in four (Emotional Appeal, Products & Services, Vision & Leadership, and Financial Performance), while Apple manages a measly two (Vision & Leadership and Financial Performance).
On the whole, Apple slipped from 3rd place last year to 9th, while Samsung climbed from 7th to 3rd.
It’s not clear how Samsung has won customers over, or why Apple’s reputation has seemingly dropped after enjoying the best quarter ever and selling bucketloads of iPhones, but this is merely public perception, I guess.
Things were a little closer when Harris consulted the “Opinion Elites”, that’s “those who are more knowledgeable, engaged and influential”, though Samsung still pips Apple at 6th and 7th respectively.