Samsung reveals how it kept Galaxy S III top secret

Samsung reveals how it kept Galaxy S III top secretUsually the less that’s known about a product prior to launch, the faster the rumour mill spins with speculation this and purported that.

That’s exactly what happened with the Samsung Galaxy S III, and now the South Korean manufacturer has revealed how it kept its latest flagship under wraps till the big announcement.

In a post on the official Samsung blog titled Don’t Bring Your Work Home…Ever!, engineers reveal the difficulties they faced in working on such a high profile but top-secret device.

“I got so many questions about the GALAXY S III from friends and family,” says Senior Engineer YoungDoo Jin.  “But I’d say ‘don’t ask me or you’ll get me fired.’ I told them to check it out after it was officially made public.”

The Samsung Galaxy S III was worked on in a separate lab, with security cards and fingerprint recognition required for access, and security boxes for transportation – even within the building.

Prototype deliveries were made by high-level Samsung employees, rather than being outsourced to third-party logistics services. “People in charge had to do a multi-country tour just to deliver prototypes.” Carbon footprint, anyone?

Interestingly, photographs - and even sketches - were absolutely forbidden. Principal Engineer, ByungJoon Lee (Mechanical R&D), explains: “We couldn’t send pictures or drawings. We had to explain the GALAXY S III with all sorts of words.

“The Procurement Department had to set a price for the GALAXY S III and purchase the materials based on our verbal explanations. It was hard for everyone I guess.”

Mobot regulars were largely unimpressed with the Samsung Galaxy S III (did anyone actually buy one?), but that didn’t stop it setting all sorts of pre-order and sales records.

Read more about: Samsung Galaxy S3Android

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JanSt / MOD  Jun. 15, 2012 at 15:21

We had to explain the GALAXY S III with all sorts of words.
hahahahahahahahahahahahaha That has got to be the bestest passage ever! :p :D

JanSt / MOD  Jun. 15, 2012 at 15:22

MarthaMoller  Jun. 15, 2012 at 15:26

I've been following all the rumours around the S3 closely. Rumors could be found on a number of forums and blogs. Retrospective, a lot of the rumors where quite accurate. I wonder if keeping a release this secret increases or decreases the number of sales of a phone?

matt101101 / MOD  Jun. 15, 2012 at 21:40

Retrospective, a lot of the rumors where quite accurate
I think it was the design Samsung were trying to hide, not the specs of the phone. Seeing as they made 3 final designs all to the same level of detail, but they were willing to send out test phones to networks etc, so they obviously weren't too bothered about the specs of the phone getting out.


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