Usually the less that’s known about a product prior to launch, the faster the rumour mill spins with speculation this and purported that.
That’s exactly what happened with the Samsung Galaxy S III, and now the South Korean manufacturer has revealed how it kept its latest flagship under wraps till the big announcement.
In a post on the official Samsung blog titled Don’t Bring Your Work Home…Ever!, engineers reveal the difficulties they faced in working on such a high profile but top-secret device.
“I got so many questions about the GALAXY S III from friends and family,” says Senior Engineer YoungDoo Jin. “But I’d say ‘don’t ask me or you’ll get me fired.’ I told them to check it out after it was officially made public.”
The Samsung Galaxy S III was worked on in a separate lab, with security cards and fingerprint recognition required for access, and security boxes for transportation – even within the building.
Prototype deliveries were made by high-level Samsung employees, rather than being outsourced to third-party logistics services. “People in charge had to do a multi-country tour just to deliver prototypes.” Carbon footprint, anyone?
Interestingly, photographs - and even sketches - were absolutely forbidden. Principal Engineer, ByungJoon Lee (Mechanical R&D), explains: “We couldn’t send pictures or drawings. We had to explain the GALAXY S III with all sorts of words.
“The Procurement Department had to set a price for the GALAXY S III and purchase the materials based on our verbal explanations. It was hard for everyone I guess.”