We can’t say we’ve taken a huge amount of time to think about it before now, but that blue and white Samsung logo could probably use a fresh coat of paint. Are we outta line?
In any case, we’re hearing that Samsung is set to receive a sexy makeover, in an attempt to appear less Asian tech and more global chic. Y’know, more like Apple.
That’s the story according to an exclusive on Australia’s Channel News, with thanks to anonymous “sources in Asia”.
Scott Bedbury is tipped to be at the head of the project. Who he? He’s worked with the likes of Nike and Starbucks in the past, and is currently – among other things – a freelance brand consultant.
We’re told to say goodbye to that blue and white Samsung logo, and hello to flashy advertising linked to “lifestyle activities”. Sounds… great.
In other Samsung news (thanks, Sammyhub), the South Koreans are tipped to launch a Smart TV at CES 2013, running – wait for it – bada.
bada, of course, is/was a Samsung-developed smartphone operating system, appearing in a small range of Wave handsets and reportedly doing better than Windows Phone despite maintaining a ludicrously low profile.
CES 2013 goes down in early January. Stay tuned for a sexy new Samsung and bada-based TVs.