Samsung remains the benchmark for flooding the market with multiple variants of similar device, each tweaked to cater for one or other largely contrived “speciality” use.
Well there's no more contrived a speciality use right now than selfie photography, so it's with zero sense of surprise that we announce the existence of the Samsung Galaxy Grand Prime.
Don't get too excited by the name – it's one of those budget smartphones with a name that is everything the phone itself is not (also known as the Motorola Motoluxe strategy).
To be fair, the Grand name is actually a reference to size, with previous Galaxy Grand-monikered handsets having delivered a big screen but low-end specs at a decent price.
The Galaxy Grand Prime is no exception, by the looks of things. We're told to expect a 5in display but just a 960 x 540 resolution, along with a Snapdragon 400 processor, 1GB of RAM, 8GB of internal storage and Android 4.4 KitKat.
So on to the cameras, then – just how does Samsung plan to win over the cash-strapped selfie addict? By swapping out the typical 2MP front-facing cam the Galaxy Grand range has gone with in the past and slotting in a 5MP sensor instead. The camera on the back is an 8MP unit.
Are smartphone shoppers at the low end of the market so starved of decent features they're happy to live without just about everything else just for the step up to mediocrity that a 5MP sensor represents? Including accepting a resolution that's barely 10% of that on a giant 5in display?
Samsung is apparently planning to announce the Galaxy Grand Prime, complete with dual-SIMs but no LTE, next month in Vietnam – which incidentally is where all this info comes from.