Samsung hasn't half given us a few phones over the past few years, but it seems even endless variations of Galaxy smartphones and tablets haven't managed to satisfy its appetite for launching new kit.
In fact, it looks like Sammy may be about to kick it up a gear, having dropped some serious hints that it's close to agreeing a deal to buy out another mobile tech player.
No less a personage than Samsung mobile president JK Shin himself is behind the comments, revealing to the Wall Street Journal this week – no doubt with a twinkle in his eye – that “there is something in the works right now”.
“The technology industry is growing very quickly and it is too much of a burden to try to do everything in-house,” Shin told the WSJ.
“There are many qualified workers from India that are very skilled in software. And there are small companies that we can acquire that have good research and development capabilities... if the opportunity allows, we will do [mergers and acquisitions].”
Clearly we're not talking about another top-level mobile manufacturer (despite the name “RIM” having already been mentioned in connection with Shin's comments): having muscled its way to the top of the mobile tree, Samsung has little to gain by buying out one of the competitors it overtook along the way.
But it's also unlikely to be an insignificant move either if the deal is given specific mention by the boss himself. The most likely scenario, as hinted by Shin's comments, is that Samsung, having clearly hit the cutting edge on the hardware front, is now looking to improve its added-value capabilities on the software side.
The launch of the Galaxy S III this week was notable for the far bigger focus on lifestyle-related features and the overall ownership experience, an area where arch-rival Apple unquestionably has the edge.
Or maybe it'll be something else entirely. But whoever it is Samsung is eyeing up, it's a sign that things are going rather well right now for the Korean electronics giant.