Another day, another new Samsung – or so it seems right now, anyway.
This time it's the Samsung Star II we're looking at, the successor to the original Star – more widely known as the Tocco Lite, which was launched back in 2009.
And for a change we're not detailing another all-conquering dual-core beast either, for the Star II is aimed very much at the mid-range, with a modest set of features on a sensibly sized handset.
Being Samsung, it's quite a surprise to see even one of its mid-range offering not featuring one of those lovely Super AMOLED screens we've come to know and love. But the Star II's 3in panel has to make do with a 240 x 400-pixel resolution, though it is at least a touchscreen.
Other than that, Samsung is singing very much from the 'mid-range feature phone' hymn sheet – in other words, there's the inevitable claim that the Star II is aimed at social networking enthusiasts thanks to a Social Hub that includes dedicated Facebook, Twitter and IM apps.
That aside, there's a 3.2-megapixel camera for taking impromptu snaps with, and Samsung's own TouchWiz interface ties it all together with a moderately pleasant bow.
So far the Star II has been lined up to make its European debut in Germany next month, with other countries – including the UK – to follow. We're not sure if it'll carry the Star II name when it reaches these shores, or a variation on Tocco Lite, but it should have the same pocket-friendly price at least.