Three months ago there was some speculation that Samsung might’ve out-shipped Apple in Q2. Alas, the South Korean manufacturer had to make do with the sliver medal.
But Q3’s stats tell a different story, as Samsung finally out-shipped its greatest rival/biggest client, with Finnish manufacturer Nokia bringing up the rear in third.
Samsung’s Q3 victory was rather emphatic. In fact, that’s putting it quite mildly. With 27.8 million units shipped, that’s a 23.8% share of the 117 million total. Apple, meanwhile, weighed in with 14.6% and 17.1 million units shipped.
"Samsung's rise has been driven by a blend of elegant hardware designs, popular Android services, memorable sub-brands and extensive global distribution," said Alex Spektor of Strategy Analytics.
"Samsung has demonstrated that it is possible, at least in the short term, to differentiate and grow by using the Android ecosystem."
Apple had predicted a drop as it anticipated a “product transition”. Of course, we all knew that translated as “the release of the iPhone 4S”.
That 117 million total for smartphones is up a whopping 44% from the same period last year. Not such great news for Nokia, as its Q3 share dropped from 33% in 2010 to 14.4% in 2011.