If you're going to take the mickey, you may as well do it properly!
And Samsung is doing just that with its latest cheeky take on Apple and its stereotypical user - the second advert in a week to hit the web showing Apple types in an unflattering light.
This time we're treated to an Apple fanboy reeling off a list of apps to his Android nemesis, who quickly says he has every single one that Apple does before delivering the killer line: "And I got to try mine before I bought them!" Classic.
It follows that other advert earlier this week which depicted the same bunch of queuing Apple drones queuing outside a retail store to get their hands on the latest iDevice whilst being taunted by owners of a Samsung Galaxy S II. Incidentally, while just watching it back, we noticed a huge prominence of Starbucks cups in most people's hands. Bizarre.
Anyway, we wonder how long it'll be before Apple launches some kind of lawsuit over the ads. It'll probably find some obscure way to prove Samsung has infringed copyright in some way and will try to get the ads banned. Of course top marks would be to hit back with some Samsung-baiting ads of its own - the ball's in your court, Cupertino.