The late Steve Jobs famously felt that phones should be small and tablets should be big, and that was the end of that. No big phones, no small tablets, nothing in between.
In case there was any doubt about Apple’s outrageous hypocrisy, having launched two big phones last night, Samsung Mobile in the Philippines has taken to twitter to post a classy reminder.
While Samsung Mobile PH’s tweet doesn’t mention anyone by name, there’s no doubt that the quote can be attributed to Steve Jobs, dating back to July 2010 (when Mobot was but a twinkle in our overlords’ eyes).
“Big improvements and innovation come with change - even they thought so”, reads Samsung’s tweet.
The accompanying image includes the quote: “No one is going to buy a big phone”, something Jobs said – or words to that effect, at least – at a Q&A more than four years ago. At that time, the iPhone 4 measured a measly 3.5in, and the 4in iPhone 5 was still more than two years away.
Of course, in case you’ve been sleeping under an elephant, Apple unveiled the iPhone 6 and iPhone 6 Plus last night, boldly breaking through the 4in barrier for the first time with 4.7in and 5.5in models.
Ironically, the iPhone 6 and iPhone 6 Plus will inevitably go on to sell tens of millions of units, easily outselling the Samsung Galaxy Note 4, so I’m sure Steve Jobs will be quite happily spinning in his grave.
In other pathetic headline-grabbing, Sony says its Xperia Z3 is "better than bigger", while HTC jokes: "Bigger screen. Better performance. Elegant design. Welcome to the party." Which is a bit like an unpopular nerd welcoming a big stud to a party before he steals all the chicks.
Well done, guys. Way to remind us how stupidly popular the iPhone is.