“Everyone! Get your wearables out before the iWatch arrives!” seems to be the unofficial (or heck, maybe official) order of the day at Google HQ, with everyone and their dog producing a token smartwatch as consumers wonder: ‘Why do I want this again?’
There’s a good chance we’ll meet as many as three big-name wearables next week at Google I/O 2014, one of those being the ne’er-before-mentioned Samsung Android Wear, er, thing.
That’s the story according to Shara Tibken of CNET fame, with the blond(e) bombshell relaying word from “people familiar with the matter”.
There’s not a great deal to go on, actually, other than the promise of two models in the pipeline: one with a Qualcomm processor, and the other being powered by Samsung's Exynos technology. It’s not clear which will show face (pun intended) next week.
Samsung’s Android-based Galaxy Gear landed last year at IFA 2013, with JK Shin & Co claiming to have “reinvented the watch.” Ahem. Really should get that cough seen to.
More recently, Samsung wearables like the Gear 2 and Gear 2 Neo have instead adopted Tizen, boosting battery life in the process. Heck, even the original Galaxy Gear was eventually updated to run Tizen.
Which only makes the whole Samsung Android Wear thing all the more strange, though it perhaps serves to highlight the co-dependent relationship between the world’s number one mobile maker and the owner of the world’s most popular mobile operating system.
In time, Samsung will inevitably look to establish itself as a provider of not just hardware, but also services, and in the process distance itself somewhat from Google. But for now, they're still sharing a bed.
Other wearables likely to launch next week include the Motorola Moto 360, which has already garnered tons of praise for its round design, and the LG G Watch, which – call us cynical – seems like little more than a cursory contribution to the "smartwatch" thang.