Samsung has fired out a rather lengthy press release this morning detailing its new naming strategy. There are five classes and three “class indicators”, but it’s not as complicated as it sounds. Really.
And Sammie hasn’t wasted any time putting its new naming convention into action, as the press release also details no less than four new Gingerbread (Android 2.3) smartphones.
“As Samsung continues to innovate, our goal is to provide consumers with an experience uniquely tailored to their needs. We have introduced steps to ensure users can simply identify the device designed to deliver the perfect experience for them,” says JK Shin, President and Head of Samsung’s Mobile Communications Business.
Ok, first off, here are the five classes:
- “S” (Super Smart) – Reserved for flagship devices such as the Samsung Galaxy S II.
- “R” (Royal / Refined) – Premium models offering “a combination of power, performance and productivity”.
- “W” (Wonder) – “High quality, strategic models, perfect for those seeking a balance between style and performance.”
- “M” (Magical) – “High-performance models at an economic price-point.”
- “Y” (Young) – entry-level handsets aimed at emerging markets and/or younger users.
And the class indicators:
- Pro – Has a QWERTY keyboard.
- Plus – Essentially an upgrade from an existing model.
- LTE – LTE-compatible.
Phew. And now for those four new phones. Unfortunately, the press release is full of marketing talk, and fairly light on specs:
- Samsung Galaxy W – 3.7in display, 1.4GHz processor.
- Samsung Galaxy M Pro (pictured) – QWERTY keyboard, touchscreen, optical track pad, 9.97mm.
- Samsung Galaxy Y – 832MHz processor.
- Samsung Galaxy Y Pro – QWERTY keyboard, touchscreen, ThinkFree mobile office for editing Office docs.
No word on release dates at this stage.