Bizarrely, the rumour mill has itself absolutely convinced that Amazon is currently working on a tablet to rival the iPad 2. That rumour is based on, well, absolutely nothing so far, but it does seem somewhat inevitable. After all, Amazon has been poking its fingers in many a pie recently, with its Android Appstore and the Amazon Cloud Player.
The latest blogger to add fuel to the Amazon-tablet fire is Peter from gdgt. He’s “99% certain they are having Samsung build one for them.” Quite why he’s so certain is unclear, but who are we to argue?
Peter also speculates that the as-yet-unannounced/unseen tablet might be released soon, possibly by the end of the summer.
Speculation aside, Amazon is unquestionably in a great position to take on the iPad 2. Analyst Sarah Rotman Epps, of Forrester, recently wrote an incredibly interesting blog explaining why Amazon is best placed to battle Apple in the tablet wars.
Sarah first explains why the iPad is killing everything else: “Compare the experience of walking into an Apple Store, where the iPad is front and center, to walking into a [network] store where the Samsung Galaxy Tab is collecting dust at the back of the store and the sales reps don’t quite know what to make of it.”
She goes on to suggest: "Amazon could create a compelling Android- or Linux-based tablet offering easy access to Amazon’s storefront (including its forthcoming Android app store) and unique Amazon features like one-click purchasing, Amazon Prime service, and its recommendations engine.”
It might be purely rumour at the moment, but we’d definitely welcome a contender to the iPad’s throne.