Apple’s 64-bit processor debuted in the iPhone 5s last year, and was predictably ridiculed by the Android faithful, who secretly prayed to the great Google god: “Please Sir. Can we have some?”
Samsung answered those prayers shortly thereafter with some vague 2014-ish promises, and we’re told again that the world’s number one mobile manufacturer will soon bless consumers with 64-bit processors. Y’know, even if they’re kinda pointless.
That’s the good word according to the beautiful Shara Tibken of CNET fame, having spoken to Kyushik Hong, VP of marketing for Samsung's processor division, at Mobile World Congress last week.
Perhaps while nursing a can of San Miguel, Kyushik whispered in Tibken's ear: "64-bit is very important ... in the sense that there's a real demand, whether you need it or not.”
Those words echo the sentiment of Qualcomm’s marketing VP, Tim McDonough, who said last week that they’d cater to Chinese consumers’ octo-core cravings "whether or not they make a big difference."
As for timeframes, Hong adds: "Our chip will be ready whenever the operating systems and ecosystem go 64-bit. We're pretty sure we're not going to be the bottleneck for that."
An arguably more interesting story is that Samsung wants an increased presence in mobile processors – beyond its own phones.
There might seem like a conflict of interest there, but Hong explains: "There's a clear division between Samsung Mobile and Samsung System LSI. Once we work with our customers, then they fully appreciate this separation between the different business units."
You have to wonder if that’s still some way off, however, with the spanking new Samsung Galaxy S5, for example, largely relying on the Qualcomm Snapdragon 801.