We felt a bit bad when we discovered we'd missed Samsung unleashing its enhanced Galaxy S5 Plus smartphone this week.
But then we noticed that Samsung itself didn't seem too bothered about it – at least not to the point of issuing a press release on the subject. All of a sudden we don't feel too bad about the whole thing.
Anyway, the Samsung Galaxy S5 Plus lives – or at least it does in the Netherlands, which seems to have exclusive launch dibs on Samsung's latest Android creation for the time being.
One possible reason for Samsung's seeming indifference to the whole business could be that the Galaxy S5 Plus isn't much of an improvement on the existing Galaxy S5 launched earlier this year.
Physically it's completely identical – the looks, dimensions and even the weight are an exact match. In fact, the only real difference is the presence of a Snapdragon 805 chipset sporting a Krait 450 processor and Adreno 420 graphics (as compared to Krait 400 and Adreno 330 on the GS5).
It's the same chipset found in the Galaxy Note 4 phablet launched a couple of months back, and means an upgrade from LTE Cat 4 to LTE Cat 6 (where applicable).
The rest of the spec is unchanged, so that's a 5.1in 1080p display, 16MP camera, 2GB of RAM and 16GB of storage.
Battery life at least should be improved – the power cell itself remains the same 2800mAh battery as found in the Galaxy S5, but the new chipset should be a bit more efficient in using it.
It's a timely shot in the arm for Samsung's original Android flagship, but even with the improvements it's still well short of the Galaxy Note 4 in terms of raw specs – never mind a fair number of high-end smartphones from Samsung's rivals.
It seems a long time now since the Samsung Galaxy S II was the best smartphone money could buy, doesn't it?