Samsung remains the world’s top mobile and smartphone manufacturer in terms of volume shipped, but the South Koreans are finding it tough at the top. What goes up…
Having recently posted its first year-on-year drop in profit since Q3 2011, Samsung is feverishly contemplating how to halt what could potentially be the beginning of a significant slide. The answer? Lots more phones, including a couple of new flagships.
That’s the story over on The Wall Street Journal, which relays speech bubbles from a recent investor call headed by Kim Hyun-Joon, one of Samsung’s senior vice presidents.
Starting with the two new Samsung flagships, one will supposedly have a larger display, which almost certainly means the Galaxy Note 4.
The other will be built from “new materials”, which could mean the much-discussed flexible Galaxy phone, but more likely pertains to the metal Galaxy Alpha that’s in the works.
Of course, it’s not all about wallet-punching flagships, and indeed part of the problem is intensifying competition from wallet-friendly Chinese phone makers. As such, Samsung will release more low- and mid-range phones with “enhanced features”. Whatever that means. Heart-rate monitor? Bloatware? Yeah, that’ll turn things around.
Apple will inevitably add to Samsung’s woes in Q3 and beyond. The Californians have remained characteristically quiet in the first half of the year, but things are set to go crazy with – among other things – the launch of two iPhone 6 models.
The South Koreans aren’t wrong when they predict “a challenge” in Q3.