Mountain View exec Eric Schmidt caused a minor stir when he suggested that a Google Now iOS app had been submitted for App Store approval, and that the ball was very much in Apple’s court.
Apple had a rummage around its App Store submissions basket but could find no such app, and turns out – yep – it hasn’t been submitted yet. ‘Sake, Schmidt.
Responding to a question about Google Now for iPhone, Schmidt bawled: “You’ll need to discuss that with Apple. Apple has a policy of approving or disapproving apps that are submitted into its store, and some of them they approve and some of them they don’t.”
A statement from Google later clarified: “We have not submitted Google Now to Apple’s App Store.” So another case of Eric talking Schmidt (sorry).
What is Google Now? It’s only one of the flagship features of Jelly Bean Android 4.whatever (4.1 or 4.2, to be precise).
With Google Now, your Android phone will tell you what the weather’s like when you wake up, give you traffic updates on your daily commute, let you know when the next train is due to arrive once you’ve hit the platform, and keep you informed on your favourite sporting team.
Google Now for iOS? Can't wait. Am I being sarcastic? I don't even know any more.