Interestingly, though, over in the US – where Nokia has always had a very low market share – nearly half of consumers asked in a new NPD survey say they'll be happy to consider a Windows Phone for their next smartphone.
Microsoft has been banging the Windows Phone 7.5 Mango drum for a long time, going on for months about the 500-plus new features it'll bring plus all the new devices – from not just Nokia but the likes of HTC and Samsung too – that are in the pipelines.
There's a big element of “well, they would say that, wouldn't they” going on here, but it seems the public is lapping it up, or 44% of it anyway.
That's the figure that told Connected Intelligence (an NPD Group offshoot) that they'd consider purchasing a Windows Phone 7 device in the future.
The survey itself was actually about Android, and revealed the expected news that Android's momentum is, well, fairly momentous.
But regarding WinPho, that's some fairly interesting news too. And of those who said they weren't interested, nearly half said the main reason is that they don't know enough about it.
Which means keep banging on that drum, Microsoft, and that third ecosystem really might end up being more than just a figment of Steve Ballmer's vocabulary.