Time was, you’d see the new iPhone launch in summer at the annual Worldwide Developers Conference (WWDC), though more recently we’ve come to expect the next-generation iPhone announcement in fall (or “autumn”, if you prefer).
The latest iPhone 6 rumour proposes not just two separate iPhone 6 models, but two separate launch events in two different seasons. What the…?
According to Xu, mass production of the iPhone 6 could begin as early as May, which - if true - makes the notion of a WWDC launch seem fairly credible.
This first iPhone 6 will stretch to 4.7in, though it’s expected to stick with the 1136 x 640 resolution of the iPhone 5/5s/5c, which crucially brings it below the 300PPI Retina threshold (277PPI, by my calculation).
The second iPhone 6 will launch in fall, with – this goes without saying – a higher resolution than the iPhone 5. It’s rumoured to have a 5.7in display.
The problem I have with this, primarily, is that it goes against Apple’s unwritten policy of keeping things nice and simple. And can you imagine buying a new iPhone in June or July only to have a new, higher-specced model announced three months later?
Similarly, sales of the 4.7in iPhone 6 would likely be handicapped by the knowledge that an improved model was unofficially set to follow shortly. It’s far from an ideal situation for Apple or the consumer.
But hey, stranger things have happened. Maybe the 4.7in model will launch first as the iPhone 6C, with the iPhone 6S being the flagship model.