Smartphones supposedly offering edge-to-edge displays are nothing new, but in Sharp's eye-catching new Aquos Crystal we finally have a handset that does the concept justice.
Offering a 5in display size in a surprisingly compact body, the Aquos Crystal's 720p screen reaches almost all the way to the edge of the device on three sides – and doesn't have room for much more than the Aquos branding on the fourth.
Overall, the Aquos Crystal has a similar footprint to the Samsung Galaxy S5 mini, which comes with just a 4.5in display. It's not quite so slender side on, though, coming in at just the wrong side of 10mm thick.
But with such a striking look overall, you probably won't even notice, never mind be bothered by, how thick the Sharp Aquos Crystal is.
As the already mentioned 720p resolution suggests, stunning looks aside the Aquos Crystal isn't actually a high-end smartphone. At its heart beats a 1.2GHz Snapdragon 400 quad-core processor, plus you get 1.5GB of RAM and 8GB of storage.
The cameras come in at 8MP and 1.2MP, while Android 4.4.2 KitKat is pre-loaded.
That's nothing to write home about, but then the Aquos Crystal's appeal was never going to be what was on the inside.
Now here's the bad news: while US smartphone lovers are salivating over the news that Sharp has tapped up the Sprint network to carry its bezel-free baby, it seems that's its sole destination outside of Japan for the time being.
There's plenty of time for that to change, however: the Sharp Aquos Crystal will only be available in Japan on 29 August, while a US release date has still to be confirmed. Here's hoping Sharp gets its act together and spreads the love a bit wider.