Shipments of 9.7in displays fall dramatically as smaller tablets boom

Shipments of 9.7in displays fall dramatically as smaller tablets boomThe late Steve Jobs was emphatically dismissive of so-called “’tweener tablets” – those sitting in the (former) no man’s land between smartphones and full-sized tablets in the 10in arena.

Of course, Apple ultimately bowed to the pressure last year, launching the 7.9in iPad mini in October, and the big guys appear to be suffering at the hands of the ‘tweeners.

A graph from some chaps called DisplaySearch shows how dramatically things have changed in just one month.

Poor old 9.7in shipments supposedly fell from 7.4 million in December 2012 to just 1.3 million in January 2013. Cripes.

Meanwhile, in the same period, combined shipments of 7in and 7.9in displays rose healthily, from 12 million to 14 million.

The analysts reckon Apple is aiming to shift 55 million iPad minis in 2013, and just (ahem) 33 million 9.7in iPads.

However, it’s acknowledged that ever-increasing smartphone sizes are muddying the waters. The recently announced Samsung Galaxy Note 8.0 and Asus FonePad (7in) both have phone capabilities, while the Samsung Galaxy Note 3 is tipped to weigh in at more than 6in.

Price will also be a factor. The smaller chaps have typically been more affordable, but as specs increase and the category reaches for premium positioning, will people be willing to pay top dollar for medium-sized devices?

Read more about: Apple iPad 4Apple iPad miniiOS

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14 comments

Pondlife  Mar. 4, 2013 at 18:10

Likely that more are being bought for children and so the smaller size makes some sense, hope it doesn't stop larger tablets than 10" from being made in future.

JanSt / MOD  Mar. 4, 2013 at 19:44

People have no money...

Pondlife  Mar. 4, 2013 at 19:54

A expected 88m ipads in 2013 suggests that's not really the case...

SpartanDavie  Mar. 4, 2013 at 19:54

It's because the bigger screens such as iPad are already owned and also purchased second hand. People want the big ones just as much as the little.

The analysts reckon Apple is aiming to shift 55 million iPad minis in 2013, and just (ahem) 33 million 9.7in iPads.

Because most people already got the 3 which wasn't much upgraded with the 4.

Stelph  Mar. 5, 2013 at 10:15

It's because the bigger screens such as iPad are already owned and also purchased second hand. People want the big ones just as much as the little.

The analysts reckon Apple is aiming to shift 55 million iPad minis in 2013, and just (ahem) 33 million 9.7in iPads.

Because most people already got the 3 which wasn't much upgraded with the 4.


Agree, I think theres an amount of market sturation going on, plus I think now people are getting the hang of tablets and using them in more situations than just at home (where the 10" is king) having a slightly smaller screen makes it considerably more portable.

I think the iPad mini got the size right with the 7.9" - 8" screen tbh (coming from an owner of a playbook) and personally im really interested in the Note 8 as long as it is a reasonable price when its released

Joneshead  Mar. 5, 2013 at 10:53

The rest of the market increases the size of smartphone screen sizes far in advance of Apple, causing them to sheepishly follow a growing market down the line.
The rest of the market decreases the size of tablet screen sizes far in advance of Apple, causing them to sheepishly follow a growing market down the line.

What happened to Apple being innovators? Just seems like they're copying the Android gang these days.

Pondlife  Mar. 5, 2013 at 12:32

Jobs died

JanSt / MOD  Mar. 5, 2013 at 12:45

Joneshead,
Good question. But then: there's only so much anyone can do with a slab of glass, metal and/or plastic...
A year and a half ago the Note was niche - now all coming Android flagships are 5 inches and more...

There hasn't been all that much inovation from all corners beyond faster and bigger - oh, right: stylus and eyescrolling.
We are at a point where you can safely buy any of 3 dozens of smartphones and you have a device that'll do most of what you could ever need and then some. Plenty of tablets also.

Lets see who blinks first in this mix and match copy-cat staring contest.

Pondlife  Mar. 5, 2013 at 13:12

All things get to that stage though really, or at least have lengthy plateau stages.
Cd players, amplifiers, speakers, tvs, laptops, etc not many replace these until they need to, getting the same way with phones isn't really surprising.
Eyescrolling at least sounds more interesting than the switching the screen off when you aren't looking at it.
Once they can use eye detection to type messages then maybe I could come to cope with the size of the things...

JanSt / MOD  Mar. 5, 2013 at 13:50

Really? I find eye-scrolling extremely creepy. Great for disabled people maybe... Tech will be used to figure out what exactly you're looking at etc etc... Also: more useless gimmickry sucking dry your battery...
But knock yourselves out. :p

Pondlife  Mar. 5, 2013 at 15:04

So you only want innovation that doesn't change anything? ;)

JanSt / MOD  Mar. 5, 2013 at 18:19

So you only want innovation that doesn't change anything? ;)

I don't want innovation that will only serve advertisers and big brother... Any consumer-friendly application of eye-tracking technology now is applied research that will ultimately be used against us, and we don't even get a T-shirt.

Not to pick on Google, but they aren't exactly humanitarians. Samsung have a horrific track record, also. Their environmental 'policies' and union-busting activities are not funny. Same goes - in varying shades and degrees - for all corporations. So, 'innovation' must always be approached with caution.

We can tweet until our eyes f*cking bleed - the web hasn't become free-er.
Ach, well... this is obviously leading astray.

If anyone here gets a kick from scrolling with their eyeballs, go on... It's great. Tell your grandchildren all about it.

I'd consider innovation improved ease of use; battery efficiency; sturdiness; environmentally low impact; bladi blah... endless list.

Millions of people falsely believe Apple invented the mobile internet. Or Google invented mobile homescreen widgets and expandable notification bars... oh gosh, I nearly forgot the S-Pen. Wow. Nothing like that before, eh ;)

I admit, I'm not the typically gadget users. Pair that with my suspiciousness of all things corporate, and you might ask, "what are you doing here?". Fair enough.
But: we live in a society where not having a mobile phone makes you unemployable.
A freak. So there, ...

Those things are around, and skepticism aside, in a way I enjoy them, and we all should be allowed to get the best possible experience from them without having to worry too much. But mindlessly consuming them is not the alternative. There... Way off topic.

Pondlife  Mar. 5, 2013 at 18:24

Pfft fairly trivial compared to autonomous drones that won't really care where your eyes are tracking.

http://www.bbc.co.uk/news/magazine-21576376

JanSt / MOD  Mar. 5, 2013 at 19:12

Nasty, indeed. The sh*t 'we' put up with. Cute!

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