Writing about new luxury smartphones used to be predictable: point out the glitzy looks, ramble on for a bit about the llama's forehead case and the dedicated button for summoning your own private orchestra, criticise the lack of even basic staples like 3G, then bring it home with something about some people having more money than sense.
Well turns out we might need a new template, as luxury brand Vertu might finally be set to deliver a smartphone that's both luxurious and clever.
It's called the Vertu Signature Touch (or the RM-960V), and it was spotted on AnTuTu getting its benchmark on recently, suggesting a full reveal may not be far away.
There's no mention of screen size – though it's probably no bigger than 5in – but the other headline specs will make for familiar reading for anyone following the upper end of the smartphone game for the past 18 months.
Yes, it's our old friend the Snapdragon 800 in the engine room, running at 2.3GHz. The display is full HD – a luxury phone first, to my knowledge – while the 2GB of RAM and 13MP camera are par for the course too.
Internal storage is 16GB, and that'll have to be enough since there's no memory card slot, while the Signature Touch proves it's in touch through the presence of Android 4.4.2 KitKat.
What a benchmarking entry can't tell us, obviously, is how the RM-960V meets the other part of its brief – that of a high-priced object of desire. But knowing Vertu that won't be a problem, and we can expect the usual diamond-studded blend of exotic leathers and quality metals the high-end firm is known for. Not to mention the usual mental price tag.
Because – lest we forget – some people have more money than sense.
Via Phone Arena